THE ISSUE

CONSUMERS HAVE BEEN DENIED A SEAT AT THE TABLE.

Wine may get better with age, but laws don’t. And in Massachusetts, the laws surrounding the sale of wine, beer, and spirits are positively ancient- many dating back to Prohibition. The end result is that buying and consuming alcoholic beverages in Massachusetts is more cumbersome and more expensive than it has to be.

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On everything from bulk-buying discounts (retailers can’t pass them on to consumers) to coupons and loyalty programs (outlawed) to Sunday sales (needlessly restricted), current regulations block regular consumers from a fair and open marketplace. When retailers compete, consumers win. These issues and more are important for returning competition and transparency to the alcoholic beverage market, and we hope you feel the same way.

CONSUMERS HAVE BEEN DENIED A SEAT AT THE TABLE.

CONSUMERS SHOULD NOT BE LEGALLY REQUIRED TO PAY MORE.

It’s common for alcohol retailers to buy certain products in large quantities so that they can save consumers money. While retailers like Total Wine & More want to pass these savings onto consumers, the ABCC is forcing retailers to charge higher prices. Consumers deserve access to the lowest prices allowed for beverage alcohol. Unfortunately, outdated and poorly written laws prevent retailers from passing on the savings they secure by purchasing in volume. Does that sound fair to you?

 

Consumers First is working to change this practice. Retailer's savings should be your savings, and we need to push back on any old regulations that keep prices unreasonably high for responsible consumers.

WE SHOULD ENCOURAGE CONSUMERS TO BUILD RELATIONSHIPS WITH THEIR RETAILERS.

Massachusetts retailers of beer, wine and spirits should be allowed to offer coupons and loyalty rewards to their customers, just like any other business. These are simply tools for stores to build a relationship with their customers and for responsible adults to save a bit more on their household budget. But the laws in Massachusetts need significant clarification in this area.

 

Coupons aren’t just good for customers, they’re good for retailers- and the MA economy as a whole. By providing special deals and discounts on select products, stores can attract new customers, move excess inventory, and highlight unique products. Strong businesses generate tax revenue for cities and towns and employ more people, all of which is good for the economy statewide.

 

Consumers First is advocating for changes and clarifications to Massachusetts alcohol laws so all consumers will have access to the best loyalty reward and coupon programs that beer, wine and spirits retailers can offer.